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Van Schie in music video of the Jeugd van Tegenwoordig!

The bottle bank will be celebrating its 40th anniversary May 17, 2018 – an anniversary! Therefore, especially on her birthday, the Youth of Today launches a musical tribute with the song Glasbak. Van Schie Crane Rental collaborated on the realization of the music video.

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A milestone in the Netherlands: 40 years of glass recycling! That should be celebrated. With Studio Lernert & Sander’s special glass bake cakes, a unique glass bake sweater and now its own music video, this culmination will be celebrated in more than big ways. The special clip was recorded in the old hall of the Food Center Amsterdam.

The Youth of Today call the glass container “a timeless monument to the transience of existence. Our 50-ton telecrane was used for many kinds of lifting operations during the shooting of the clip, such as hoisting a pink Audi and the facade of a house…. Check out the results below!

The commercial was produced by the creatives at Adult. This Brussels-based company has a long track record of producing commercials, films and events, among other things.

De Jeugd van Tegenwoordig is a Dutch rap formation, which became famous in 2005 with Watskeburt! The group’s style is mainly characterized by beats with strong influences from electronic music.

Learn more about 40 years of Glass Bowl here.

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